Funnels

Overview of the Conversion Funnel

The Conversion Funnel feature allows you to analyze how users progress through a series of steps on your site or app, helping you identify where users drop off and optimize for better conversion rates. This tool is essential for understanding user behavior and improving your app’s performance.

Key Features

Visual Graphs

The funnel visualization displays the number of users who complete each step in your conversion process.

• Each step in the funnel shows the drop-off rate, helping you pinpoint where users are losing interest or encountering obstacles.

Applying Filters

Customizable filters help focus your analysis on specific user segments or behaviors.

• Date Range Selection: By default, the data shown reflects the last 30 days. You can adjust the date range filter to view data over different time periods like the past week, month, or custom date range.
• Step-by-Step Analysis: Customize the funnel steps to gain insights into different stages of your user journey.

How to Use the Conversion Funnel

Set Up the Funnel

Select the steps you want to include in your funnel. These steps could be key actions, such as landing on a page, signing up, adding items to a cart, and completing a purchase.

Apply Filters

Use the filters to refine your analysis. You can filter data based on user attributes, device types, or date ranges to focus on relevant data.

Review Graphs

Analyze the funnel graph to see how many users progress through each stage and where drop-offs occur. Use this data to identify patterns, such as a high drop-off rate at a particular step, which could indicate an issue with the user interface or experience.

Insights and Actions

Identify Drop-Off Points

Use the funnel to understand where users abandon the process. This insight can help you make targeted improvements to reduce friction and increase conversions.

Test and Optimize

Once you identify problematic steps, experiment with different solutions (e.g., clearer call-to-action buttons or simplified forms) to improve the conversion rate.

Monitor Changes Over Time

Utilize the date range filter to monitor the effects of modifications over time and assess the efficacy of optimizations.